Towards the end of my time at Kettle, I became the go-to guy for a certain kind of request from YouTube. These were mockups meant to sell through enhanced campaigns to some of the top advertisers in the world. They usually came with 0 assets and less than 72 hours to complete. Miraculously, those constraints were a great fit for my experience at the time. I loved working quickly and had logged years of experience wringing lemonade out of Google image search lemons for SPACE. These projects could definitely be stressful, but they were also a lot of fun. With limitations like “feasibility” (whatever that is) thrown out the window, I had a lot of leeway in a big brand playground.
Over 20 mockups, most with 2-3 day turnaround times.
Eventually moved to the Zoo, the team responsible for custom YouTube channels inside Google.
This project for a proposed interactive Cirque de Soliel show was one of the biggest asks I had from YouTube, but also the most rewarding. I was able to go wild with their brand and produce a truly extravagant and immersive experience.
A lot of my work at Kettle was for fashion and beauty brands, and YouTube was no exception. The first two projects here were YouTube intiatives to take popular fashion content and aggregate it to increase discoverability.